For the first time ever, an image was so evocative, so mysterious, so persuasive, that it alone beckoned me to watch a TV show. It seemed a fluke. But then it happened again, not long after…
Netflix – primarily – has mastered the key art game. Not only do they suggest tantalizing shows for you, they literally create different variations of those same suggestions for other users.
Take a look at this fascinating dive into key art, and why it is so effective.
Source: The Key Art Edition – by Guest Contributor – Why is this interesting?