Recon Food launched this summer as a place to bring people together around a shared love for food. Asked whether there aren’t already enough social platforms, Rascoff couldn’t resist taking a shot at Facebook.
“Well, we have one less today,” he said, referencing the outage that also took out Facebook-owned Instagram and WhatsApp. “My thesis is that social has become so big, so ubiquitous and so horizontal, that it’s unbundling into these verticals.”
Rascoff said food is just fun and doesn’t come with the toxicity, politics, and stress of regular social media. And he thinks a viable business can be built around powerful, dedicated vertical spaces
Yes. They’re called Communities and passionate entrepreneurs should take note, foster them, and nurture them.