Another area of marketing we see growing in B2B SaaS is SMS. Text might feel invasive for business use cases, but the simple truth is that 98% of text messages are read while only 18% of marketing emails are opened, so if a potential customer is open to giving you their cell, you should utilize it! The linked article above includes helpful templates which demonstrate how SMS can be used for demo requests, support, and feature launches, but we would start slow and only text for sales needs so you don’t overwhelm customers. In terms of what to use, Podium is the leader in B2B text messaging software, and for the more technically inclined, you can use a combination of Segment and Twilio to set up SMS on your own.