Mahoney (Chord’s CEO) said the platform provides brands with “commerce as a service.” In other words, as a business moves into the world of headless commerce (where they buy e-commerce infrastructure that’s separate from the front-end experience), Chord is designed to provide all of their needs, across multiple products and features, including content management, a customer data platform and order management.
Source: Chord, a headless commerce startup led by former Glossier execs, raises $18M | TechCrunch
As more entrepreneurs and brands realize the power of the web, it is logical that the tools and services become simpler.
Shopify has done this at scale, now boasting 1700000+ customers and $3.9 billion in annual revenue (2020).
What is your differentiator? What are you offering your clients as a service?
If you’re a coach or consultant, or an expert who sells your time, consider taking the next e-commerce step by monetizing your appointments with MeetFox.