Why every entrepreneur should build a personal brand: When you’re building a business around your area of expertise (as an author, speaker, coach, consultant, freelancer, etc.), the concept of building a personal branding probably comes naturally to you. When you’re the face of your business, building your personal brand makes perfect sense. Your brand is what distinguishes you from your competitors, helping to form a lasting impression in the mind of your audience and customers. Without a compelling perso
Source: How to Build a Personal Brand (Complete Guide to Personal Branding)
It is my firm belief that every coach must maintain their personal brand. Not only craft one, but also cultivate it over time. If you are not known for something, you will be known for nothing.